The Vitarelax campaign for AMAMI winner at Key Award

Our company was the protagonist of the 15th Press, Outdoor & Promotion Key Award, organised by the Media Key publishing group.

The campaign dedicated to our AMAMI relax armchair was awarded first prize in the Outdoor “Poster” category.

Of great emotional impact, the campaign draws the viewer’s attention with an unexpected image: even in an alarming situation, such as floating on a raft surrounded by sharks, the person lying on the chair feels safe and relaxed thanks to the integrated calling system that allows you to easily contact those far from home.

A message that effectively expresses our main goal: to improve people’s lives through the production of relax armchairs and sofa beds characterised by high quality and innovative solutions.

CREATIVE COVER
The award meant that our campaign, designed by the integrated communication agency PubliOne, was featured on the cover of “Media Key”, the historic and most prestigious reference magazine in the world of national communications. A very significant recognition of the energy we put into our work every day!