Vitarelax once again a star on TV

The Italo three-seater armchair and sofa and two Bea armchairs, all by Vitarelax, are the ‘stars’ of the series “Che Dio ci aiuti”, now in its sixth season and currently airing on Rai’s flagship channel.

Vitarelax chooses to reach Italian homes through the small screen, riding the success of the show with staggering viewing figures, using the product placement formula. The armchairs and the sofa are an integral part of the story, whose lead character is Sister Angela, played by the wonderful Elena Sofia Ricci. Through this form of communication, millions of viewers come implicitly into contact with the brand, which they perceive in a non-intrusive and entirely natural way.

Vitarelax has innovation in its DNA, which it pursues by creating products that are always cutting-edge, and in its communication too, with the aim of always finding new ways to make itself known to an ever wider audience — as its choice of product placement demonstrates.