Jill: so comfortable it became a commercial.

The 20-second commercial starring the Jill sofa bed has just been released.

From 18 October to 31 October 2020 it will air daily on HGTV, the channel entirely dedicated to the home, which arrived in Italy from America riding the great passion for home decor.

The data tell us of a channel that many people rely on both for choosing the furnishing accessories to buy and for renovation ideas, and which is followed across the board by men and women from 18 to 70 years old.

Entering Italian homes through this preferred channel allows us to translate our experience and passion for our work into effective communication, aimed at bringing recognition to our brand and giving it true brand value.

An important step we wanted to take, bringing true relaxation into Italian homes through one of the most relaxing activities you can do on a sofa: watching TV.